A war thriller starring Shia LaBeouf grossed a measly 7 euros ($8.70) when in premiered in a single U.K. theatre over the weekend. That’s just one ticket, folks.
A media analyst at ComScore said, “That opening could be in the Guinness World Records or something.”
The film was only available at one location, while also being release simultaneously on demand. It launched on Blu-ray next month.
News coverage could be the only benefit for this low-selling premiere. Attention could be raised for this low-profile project.